The use of texting and common short codes in mainstream culture
There are teens in the U.S. who own a cell phone, yet have never used it to make a call.
Many cell phone users, young and old alike, communicate on their devices mainly through texting. It's fast; it's efficient and it allows you to stay connected with friends and family without getting in the way of your other multitasking.
If you want an indication of how much text messaging has permeated mainstream society, just look to pop culture:
It is rumored that Britney Spears broke up with ex-husband, Kevin Federline, via text message.
Text messaging is the new way to communicate. It may also soon become the new way to accomplish a lot of other tasks.